According to a report in the Wall Street Journal, Google is considering ditching cookies to track users. Instead, Google would "create your own anonymous ID for each individual." Google, which has been secretly planted cookies in Internet Explorer and iPhone, says it's an attempt at the Internet safer for users.
A spokesman for Google told the WSJ:
"We believe that the technical improvements, users can improve security and at the same time, the Web remains economically. We and others have a lot of concepts in this area, but they are all in the very early stages"
So nothing is confirmed yet. And even though on the surface, probably will not change, most people use the web, it will definitely make Google even more on advertising. Advertisers would have to go to Google to learn about the habits of a user, and not cookies means that Google would leave even more control over what he knows about us.
A spokesman for Google told the WSJ:
"We believe that the technical improvements, users can improve security and at the same time, the Web remains economically. We and others have a lot of concepts in this area, but they are all in the very early stages"
So nothing is confirmed yet. And even though on the surface, probably will not change, most people use the web, it will definitely make Google even more on advertising. Advertisers would have to go to Google to learn about the habits of a user, and not cookies means that Google would leave even more control over what he knows about us.
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